The impact of the pandemic on the retail industry has been phenomenal. Not only did it put a stop to personal purchasing but also brought with it a range of demands when it comes to in-store safety.
Combine this with the ever growing ‘conscious consumer’ segment and evolving purchasing behavior, and we see an inevitable sustainability see-saw when it comes to retail.
However, as the world starts to take more control of the pandemic there is a recognition that sustainability must become a priority once again.
We’ve rounded up some of the latest insights to create a useful guide as to how retail businesses and their suppliers can implement greener marketing practices. The way retail now responds will be vital in its recovery post-pandemic. Read on to find out more.